Event Workforce to Events Executive at Good Food & Wine Show
We are extremely excited for our star Workforce Georgia Ratcliffe who landed a position working as the Events Executive at the Good Food and Wine Show! Having only graduated last year from La Trobe University with a Bachelor in Business (Event Management / Marketing), Georgia has been a stand-out on and off the event site, impressing clients at every shift she works. Georgie now shares with us what it was like to be involved with the Good Food and Wine Show and her advice to stepping foot within the industry.
Woo hoo! Congratulations on your new role at Good Food & Wine! What did your role as an Event Executive involve?
Working as the Events Executive at the Good Food and Wine Show was an amazing experience. The best thing about the position was that I got to assist from start to finish and was involved in a number of key areas in making the event run smoothly. In the lead up to the event I was the main point of contact for all 200 exhibiters. During the event I was the volunteer coordinator and in charge of the Good Food Theatre. This meant I worked with the Celebrity chefs, ensuring their presentations ran smoothly. Although I was on my feet the whole weekend, it was such a fun and exciting atmosphere and I feel very lucky to be a part of such a great team!
What do you love about Event Workforce?
Event Workforce has provided me with the tools and techniques to enhance not only my professional career but my personal one too! The guidance from a variety of departments throughout my time has been incredible and I love the amazing initiatives I’ve been part of. I also love that through EW I’ve been able to take on a number of roles and be involved in so many diverse activities nationally. EW has truly helped shape the types of business areas I am most interested in and where my passions lie.
What has been your favourite EW event to date?
The Color Run- of course!
The Colour Run was a full of exploration, energy and excitement! This was one of the first opportunities to really step up with the help of EW and so the event was full of learnings and exploring what I could do with a bigger initiative. I loved the opportunity to put what I had learnt over the years into practice and discover my strengths! I loved the fast-paced nature of the event world and particularly The Colour Run where the energy was enormous. The event itself was full of excitement too and I learnt that I really enjoyed working amongst a group of such happy, lovely teams.
Experience is everything! What are some of the internships you have done over the years and how important is having Industry experience?
I’m not sure if practice does in fact make perfect but I’m starting to learn that perfect practice in an influential environment is the way to go. This is exactly what EW have provided. Industry experience is so vital in learning anything about the way a department works! I would encourage any student to honestly take on as many internships paid or unpaid because they build your CV and your industry knowledge. Some of the internships that I have been with are La Trobe, Banyule City Council where I undertook an unpaid Festival and Events Internship. Another unpaid internship which I was lucky enough to be apart of was Smudge publishing in their Events Team.
The Flower and Garden Show & Great Ocean Road Marathon was defiantly a period where I gained lots of industry based knowledge and made lots of connections. This paid industry experience was through a company called IMG and I’m very grateful for the opportunity. My most recent paid Internship was with Ironman where I was lucky enough to travel around Australia for weekend events. I honestly believe that my internships combined have shaped the way I can communicate, manage tasks and absorb new information! Again I can’t stress how important it is to get that industry experience so you can learn from the group up!
What advice would you give to students & graduates who aspire to be where you are today?
Attitude. Volunteer, network, get involved in anything and everything. Always be open minded because you will never know who you might meet and be exposed to! It’s important to make friends and create connections because you will see so many familiar faces in the industry. It’s important to also be proactive because eventually you will get out whatever you put in. It’s important to take on every volunteer opportunity possible even if they are not the most attractive positions. One thing always leads to another and you can never learn enough about the ever-evolving industry! Don’t be afraid to also move out of your comfort zone and ask questions, that’s when you learn the most! In terms of developing your professional life, it’s important to continuously build your resume and collect variable references. You need to take the time to meet and speak with connections you’d like to create because in the long run they are a crucial factor in getting a job!