How to perform a detailed yet concise brief to event staff / volunteers
To maximise staff potential for your event, employee briefing is worth investing time in. Incorporating concise training can:
– help the event run smoother
– increase retention of staff for subsequent events
– increase the efficiency of staff during their shift.
So what critical elements should be part of every briefing document, and what is overkill?
Tell the staff the purpose of the activation: is it to launch a new product, or is it to celebrate the anniversary of the brand? Purpose helps your staff work toward your company’s common goal.
Describe the job to be done in a concise way. Use bullet points if necessary and assign separate roles if required.
From the moment that you would like the workforcer on site, write what you would like the workforcer to do. These procedure/method steps can help avoid confusion and increase accuracy.
Tip: Include any aspects of the shift or customer engagement that require priority: for instance do gold card holders get special attention?
4. What to expect?
If you know that the event is scheduled to take place regardless of the weather, ensure that you mention this.
Tell staff what is expected in terms of uniform. For example, if you provide a branded sweater, what is acceptable to wear with the sweater? If working with food, do you expect the wearing of a hat at all times?
6. Further reading:
We are working with a motivated work force, so occasionally we will see staff who would like to know more about the company, brand and event history. It is not compulsory to add this information to a talent brief, but we suggest including links where an interested workforcer can find out more.
Good luck on your event. Remember that Rosterfy allows you to track who has read the training notes, and a “copy” feature to move information from your previous events.