Best ways to utilise your Event Management staffing database
Let’s say your capital city just hosted a major event. It attracts tourism and you see a boost in your local community. There are hundreds, if not thousands of volunteers (as shown below) putting their hand up to contribute at this event. But what happens to these highly motivated volunteers after a major event?
Evolution of Summer Olympic Games volunteers: evidence of increasing volunteer demand.
|1984||Los Angeles||28, 742|
|2016||Rio (over 240, 000 applications)||50, 000|
More often than not, large organisations will give volunteers a certificate and a memento for their time. The question is, why don’t we preserve such a large database, capitalise on their enthusiasm and continue to contribute to the host city?
In 2017, Houston Super Bowl utilised our Rosterfy technology to deliver the largest ever volunteer workforce in Super Bowl history. Post event, there were 12,000 motivated volunteers still looking to continue their event experience. Solution. The Houston Sport Authority decided to tap into this motivated database for their upcoming events in Texas – keep them interested, engaged and more importantly keep an active, motivated volunteer database alive.
Again, we saw Lakewood Church use our Rosterfy technology to coordinate and manage volunteers when Hurricane Harvey hit the City of Houston. It was evident that the legacy from major events not only benefits the individual volunteers, but can also benefit a wider city community in need.
So say you’ve connected your database with your local city council. You still have a database of people ready to continue their event journey…but you have no events at this stage. Issue. Keeping your staff motivated during down-time. How do we keep a firm hold on these star volunteers? See a few tips that could help you below:
TIPS FOR TO ENGAGE AND BUILD A STRONG VOLUNTEER LEGACY
- Focusing on volunteer motivations expectations, skills and experiences
- Include a flexible schedule to enable individual preferences to increase volunteer satisfaction, productivity and motivated commitment
- Stick to a Human Resource Management plan for acquiring and maintaining volunteers
- Inductions, training and additional development in conjunction with a strong marketing campaign are all vital to keeping your volunteers engaged between the recruitment stage until their first shift
- Where possible, work with your host city council to sustain volunteers over longer periods
For more information visit, www.eventworkforcegroup.com/technology
Written by Kariah White – Client Success Manager