How to Market Yourself for Career Success
Contributor Writer: Emily Brogan (EW Uni Rep)
At some point in our lives we’ve all experienced the struggle of standing out. Any Workforcer who has been applying for shifts during the winter months can understand this feeling! There are many qualified candidates out there- so how do we make ourselves stand out, impress recruiters and leave them wanting more? It all starts with building your personal brand to show them the unique and wonderful you!
What is a “Personal Brand”?
It is a mix of your reputation, what you stand for, what you are known for, how you can add value and something you build through every interaction. Authenticity, differentiation and market relevance are all important aspects of a powerful personal brand. Ask yourself:
> What are my unique strengths, skills, and attributes?
>What do I want to be known for?
> What will make me stand out in the eyes of potential employers?
3 Important Ways to Market Yourself
1. On Paper
Resumes, bios and cover letters are a verbal representation of the true and unique you. When applying for a job position, only 18% of candidates get past the application stage! So it is important to have an application that helps get your foot in the door and increase your chances of getting an interview. Use them to make a great first impression by telling your story and making sure the right people can see the right things about you.
2. In Person
It only takes seven seconds to make a first impression! The secret to leaving a positive first impression is having a powerful introduction. Develop an “elevator pitch”- a summary of who you are and the value you bring. Keep in mind the goal- helping the listener to understand your key attributes and leave them wanting more. Your pitch can be used in many situations including job interviews, networking events and awkward moments in the elevator. The video below has some great tips for perfecting your elevator pitch!
As social media is becoming more ingrained in how we connect and communicate with others, having an online presence is essential for building your brand. And by this, we don’t mean Facebook. Tools like LinkedIn are great for building your credibility and visibility with your professional network. They can help in several ways:
> Connecting and networking with those within your profession
> Researching career options and potential employers
> Making a positive impression with your contacts
> Keeping in touch with industry news
> Providing evidence of your work/portfolio
Every interaction is an opportunity to build your brand- so don’t think it needs to be set in stone straight away. Just make sure you are clear for what you want to be known for, are willing to share your story and are the best self you can be.